Pricing Strategy

Gillette razor
960 380 Sodhi Pricing Associates

Disrupted Gillette Shaves Prices but What Next?

Gillette is reversing its long-held premium pricing strategy with dramatic price cuts, of up to 20%, to face-off against online competition.  Claiming best in class status over the years, Gillette kept…

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635 353 Sodhi Pricing Associates

How to View the Bull Rally for US Pharma

US pharma companies, such as, Pfizer, Merck, and Allergan are experiencing a bull rally. The Nasdaq Biotech Index rose 9% within a day of Donald Trump’s election victory because drug…

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999 750 Sodhi Pricing Associates

Pragmatic Competitive Intelligence for Pricing Precision

Last fall, the leaders of a mid-sized company were rather worried about an unusually aggressive competitive promotion. After analyzing their competitors ‘past promotions along with the company’s own volume and…

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488 350 Sodhi Pricing Associates

Deconstruct for Costs then Reconstruct for Value

Value-based pricing is accepted as the ideal scenario yet few companies have put it in practice.  Most companies struggle with cost-plus pricing which simply requires charging a set margin over incurred costs.…

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