• March 30, 2017

Ethics of Pricing – Podcast

Ethics of Pricing – Podcast

150 150 Sodhi Pricing Associates

Pricing ethics is not discussed as it should be in the world of sports or business. Navdeep Sodhi speaks with Troy Kirby of Tao of Sports about some of the ways that sports franchises may not be completely ethical in their dynamic ticket pricing. He talks about pricing psychology, both when it comes to how the West, as well as China, customers react to different price models.

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